We had the most fun ever on this fast turn around spot for Mailchimp, introducing their Google Retargeting Ads integration! On what could have been a UI tour, they let us tell the story using Pearl, a short attention spanned feline wandering the internet in search of yarn.
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CREDITS
Client: Mailchimp
Directed by Giant Ant
Producer: Liam Hogan
Creative Direction: Jay Grandin
Script: Jay Grandin & Mailchimp
Storyboard: Rafael Mayani, Jay Grandin
Art Direction & Design: Rafael Mayani
Animation Direction: Henrique Barone
Cel Animation: Henrique Barone, Chris Anderson, Alex Grigg
Cleanup: Chris Anderson, Henrique Barone, Junyi Xiao, Fernanda Ribeiro, Taylor Peters
2D Animation & Compositing: Matt James
Original Music: Sonos Sanctus
LOTS OF ROOM TO EXPLORE a kitten’s PERSONALITY here! WE FOLLOW PEARL, SEARCHING FOR ITS YARN ON THE WWW, all to introduce the new integration between mailchimp and google retargeting ads.
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ANIMATION DIRECTION
ANIMATION
CREDITS
Directed by Giant Ant
Producer: Liam Hogan
Creative Direction: Jay Grandin
Script: Jay Grandin & Mailchimp
Storyboard: Rafael Mayani, Jay Grandin
Art Direction & Design: Rafael Mayani
Animation Direction: Henrique Barone
Cel Animation: Henrique Barone, Chris Anderson, Alex Grigg
Cleanup: Chris Anderson, Henrique Barone, Junyi Xiao, Fernanda Ribeiro, Taylor Peters
2D Animation & Compositing: Matt James
Original Music: Sonos Sanctus